My name is Lam Truong, and I'm a fashion and lifestyle content creator with a dual presence in Boston and New York. Specializing in luxury fashion and travel, I excel at crafting and executing content that seamlessly blends high-end sophistication with an authentic, everyday vibe. My goal is to showcase our partner's services and products in the most genuine way possible.
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Fashion Lifestyle Travel
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RON DORFF
Partnerships
Lam takes pride in possessing close to ten years of expertise in the creating content and photography. He has demonstrated his capacity to ideate, generate, and bring to life top-tier content for luxury brands. Lam collaborated with various brands on numerous occasions, ranging from Paid UGC campaigns to Gifted Partnerships
Endorsed by Creed Boutique, a distinguished perfume house with over 250 years of history, we collaborated on multiple high-impact projects. From promoting their iconic best-seller, Creed Aventus, to celebrating the Lunar New Year with a special edition featuring lucky envelopes, our partnership has been marked by success. Notably, our collaboration on the special edition travel-size wallet was so well-received that it was added to Creed's permanent collection. Together, these initiatives generated over 65,000 impressions, more than 10,000 engagements (likes and comments), and achieved a remarkable 4.75% engagement rate.
UGC Program | Gifted Collaboration | Modeling
Partnered with Dior team, a prestigious luxury fashion house, to elevate their F/W 2023 Men's Collection. Drawing inspiration from the 'East meets West' theme showcased in their recent runway show in India, we creatively integrated these pieces into everyday life. By capturing the campaign on a regular cellphone, we emphasized the seamless fusion of luxury and daily activities. This unique approach resonated with audiences, resulting in over 200,000 reel views and generating more than 15,000 likes.
Created in 1976, MCM Worldwide is a luxury fashion brand renowned for its bold, modern designs that blend German craftsmanship with a global, jet-set aesthetic. I had the privilege of collaborating on a campaign showcasing MCM’s signature accessories, where we highlighted the brand’s commitment to innovation and heritage through its iconic Visetos monogram, travel-inspired collections, and cutting-edge materials. Additionally, I was involved in a project featuring their latest ready-to-wear line, where I served as the model for the digital and social media platforms.
Creating Magic Together
Established in 1991, Equinox is a luxury fitness brand known for its sophisticated gyms that embody a holistic approach to health and wellness. I had the privilege of collaborating on a campaign to promote the brand’s flagship New York Hotel location, where we highlighted Equinox's commitment to well-being through offerings such as spa treatments, nutritional coaching, and personalized fitness programs. Additionally, I was involved in a campaign for their new bedding line, which featured the innovative traveling pillow, where I served as the model for the website.
Original | Innovative | Creative |
The Four Seasons
Captured and shared moments from a The Four Seasons Properties including The Four Seasons Boston, Four Seasons Four Seasons Hotel San Francisco at Embarcadero, The Four Seasons Palm Beach, Four Seasons Fort Lauderdale, The Four Seasons One Dalton Street, The Four Seasons Ten Trinity, and The Four Seasons Park Lane. Trusted by the Four Seasons brand to capture and promote their properties across social media pages and press releases, reaching a wide range of audiences. 100,000 impressions, more than 15,000 engagements (likes and comments), and achieved a remarkable 7.75% engagement rate and led to multiple bookings.